I’m a digital innovation and strategy consultant, helping clients grow their business and engage with their customers through digital solutions.
I regularly review job openings to give me an idea of what folks do in digital strategy, and what digital products and businesses people are working on. The interesting thing is that almost all the job openings that come up when I search for digital strategy are in digital marketing.
Digital Transformation
Folks do know that digital strategy goes beyond marketing. I have read many interesting articles on digital transformation and how companies are struggling. When I work with folks in pharma, “digital transformation” is a big concern. And on the healthcare side it’s the same, and I do know that some hospitals are starting to hire Chief Digital Officers, separate from the CIO and CTO, to drive the total digital agenda.
Furthermore, I see this understanding myself. Just in the past 18 months, I have helped numerous startups with various aspects of their digital strategy – exploring how to go to market, advising them on their service offering, and, yes, helping them with their digital strategy for customer engagement.
How we talk
Perhaps it comes down to how we talk about digital strategy in an organization, or what digital transformation means to different orgs. Maybe it’s because, while digital transformation is a big deal, we realize that it’s part of doing business these days and perhaps isn’t something we need to call out separately.
At least, that’s what I’ve been advocating for many years. Though, based on the job ads, folks seemed to still want to call out digital marketing as separate.
As for me, I’ll continue trying to understand and promote the roles companies have that require digital innovation and digital strategy savvy. While I’ve been crafting and executing digital strategies for a while, it seems most folks still have a long way to go.
Does your organization have dedicated role for driving your organization’s digital transformation agenda?
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