Innovation
What does the continued exodus of Apple Watch apps mean for smartwatches?
Lyft joins a long list of big brands forgoing any app presence on the Apple Watch, a list including Twitter, Google Maps, Amazon, Instagram, and eBay. Lyft has chosen, like many others, to not have a Watch app, but relegate the Watch to surfacing notifications from the app on the phone, missing a great opportunity to transform the value smartwatches can bring to users. And that’s a shame. Designers need to take a fresh look at how a wrist-top haptic and interactive surface can provide value to users.