Tough times at Nokia and Fitbit suggest the strongest digital health strategy will be one that takes a systems and multi-vendor view, weaving in devices, assistive software, and caregivers with a business model that providers can understand and like.
Being on the leading edge, ever thinking of digital products, and working in environments that were suspicious or antagonistic to digital products has taught me about overcoming organizational resistance, and the importance of customer engagement and design. And I bring all this experience to my clients today.
In recent conversations with innovators at hospitals, I was told tech vendors need more smarts bridging what they bring and the solutions that actually can help hospitals. There is a disconnect between how tech vendors approach hospitals with their shiny new products and how the hospitals want to be approached. How do we fix that?